# Background

**The Start**

Foundership started out as a shared passion among two 2x entrepreneurs who had a common passion for enabling early-stage startups to succeed more. We believe that execution is the key to a startup's success, where the founders and teams relentlessly focus on the goals and consistently achieve them over a long period.

We started supporting founders for probono in 2020. We coached, guided, and connected \~200 founders in a single year in 2020. We could see huge pains and gaps in the idea of seed-stage startups.

We started coaching founders in a structured manner in 2021 and saw common traits and patterns among founders. Those who are willing to make a strong difference are more likely to be held accountable and do not offer excuses for not commitments; instead, they own the responsibility for the goals they committed.

Providing contextual inputs per startups depending on their stage, constraints, and growth opportunities made many of them break out and succeed.

**The Coaches**

We started attracting incredible Founders' & Leaders attention to join as coaches! M*any coaches wanted to get involved in a deeper way to ensure they have skin in the game approach than a transactional relationship. They liked Foundership’s Philosophy: We coach Startups to succeed and co-create wealth in the process.*

**The Community**

Community is vital for every startup ecosystem, especially for Web3. Each of us, as an ecosystem player, brings our network to play to get things done or help connect people to meet their goals. But how do you sustain this momentum? With poor incentive structures, all communities eventually die down or have <1% active contributors.

One of the key tenets of our community is the “Give First” philosophy, which encourages everyone to share first - Knowledge, Information, Networks, Connections & Referrals. Reward the community for their Karma.&#x20;

*We’re thankful for the trust from the Web3 community for our Give First & Co-create Wealth philosophy.*


# Introduction

### Foundership - Global Emerging-Tech Accelerator

Foundership is a Global Emerging-Tech Accelerator for early-stage startups in **Web3 & GenAI** and more. We back top founders building the 21st century with a high-value network of Coaches, Capital, and Community.

\
We are taking Top Emerging-Tech Startups into the Next Orbit.**🚀**

<figure><img src="https://1475851936-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FXPgMwkBPcoIaLiKzaJLJ%2Fuploads%2FCIApzVEa0ZvAtZtSenec%2FEmerging-Tech%202023-10-13%20at%2023.24.33.png?alt=media&amp;token=8235a627-b2f9-4e21-91a1-87d1d80c9c04" alt=""><figcaption></figcaption></figure>


# Our Model

Contextual and Personalized Acceleration  for Emerging-Tech Startups (Web3, AI & more)

<figure><img src="https://1475851936-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FXPgMwkBPcoIaLiKzaJLJ%2Fuploads%2FiyWLyoESFwLBMMwA332i%2FFSHIP%20model%202023-10-13%20at%2023.34.45.png?alt=media&amp;token=d4f62732-5f6e-48c8-8f3e-caad4e592224" alt=""><figcaption></figcaption></figure>


# Coach Collective

Experience transformative growth with insights and guidance from real-world doers and industry leaders in the startup space.

### Why Coach Collective?

It takes a village to grow a child and it's a community of coaches, friends, and well-wishers to help a startup become successful. Every startup finds it hard to stay focused week on week, but that's the secret sauce in building a highly scalable and profitable business that can provide great returns and outcomes to shareholders and the larger society and change people's lives for the greater good. However, not every startup can cater to this rigor with the same intensity across all stages of the startup journey. Like every high-performing sports athlete hire a professional coach to ensure they are at the top of their game in all tournaments and sharpen their skills and be prepared for all situations and all possible eventualities similarly Coaching is vital. The driving factor for every coach to associate with a startup is generally to give back to the community; they like the founders, and they see potential in the startup. However, after initial mentos calls which are very generic, do not add much value as there is not enough skin in the fame. To make it work over a long time, be sustainable, and make very tangible progress, each coach has to be incentivized beyond the normal compensation methods per hour or PR mentions.

Hence, we have developed a model where there is wealth distributed to the coaches by Foundership from the equity we take from startups/projects that join Foundership’s Acceleration programs.

*Foundership’s CoachCollective Philosophy: We coach Startups to succeed and co-create wealth in the process.*

Note: We believe more Founders will succeed when incredible Coaches come together to support their journey. *CoachCollective* is off-chain. We will evaluate *CoachCollective* to be on-chain if needed.

### Coaches Reward Model

At Foundership, we believe our coaches are the backbone of the accelerator; without the coaches, our cohort startups would find themselves lost at sea.

We have seen firsthand how the coaches interact with the founders and give their everything as if they're part of the business itself.

The *CoachCollective*, which we are ultimately heading to, is made with an intent to align the interests of our startups, coaches and Foundership.

Therefore, we will share one-third of the monetization proceeds of Foundership's equity allotment with the coaches of the startups (cohort-wise) as & when Foundership exits those holdings.

For each cohort, suppose there are 10 startups in that cohort and 7 coaches are assigned to those 10 startups over six months. Any dilution or monetization of those 10 companies would be shared with those 7 Coaches.

Hence, it is a cohort-wide outcome for all coaches and not just limited to the startup you are coaching.

Therefore, our coaches will gain alongside our investors and startups.

<figure><img src="https://1475851936-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FXPgMwkBPcoIaLiKzaJLJ%2Fuploads%2FDlnFy7rzO3hKdNDDkd3o%2FFoundership%20CoachDAO%20Rewards%20Model.png?alt=media&amp;token=76e8c07d-05e0-46bd-abff-c986894bd181" alt=""><figcaption></figcaption></figure>

#### Coach Credits & Distribution - 0xCamp &&#x20;

* Coach Rewards apply to each coach participating in the Acceleration programs (0xCamp and more programs)
* Each Coach earns 0.25 Credit/Startup during 0xCamp (4-month program), when the startup (they are coaching) is selected for LaunchCamp
* Each coach earns 1 Credit during their 0xCamp of a minimum of 2.5 months
* For any shorter duration during 0xCamp, Credits earned will be on a pro-rata basis
* At the end of 2.5 months, the Coach Rotation review takes place
* An additional 1 credit is earned by the Coach when they continue coaching the same startup for the next 2.5 months
* During Rewards distribution, the total cohort pool is shared with the coaches by using the Credits earned as a multiplier
* From 0xCamp #4 onwards, the LanchCamp rewards will be applicable, as 0xCamp#4 onwards the program duration is for 3 months.

**Below is a sample Illustration of how this works**

<table><thead><tr><th width="272">Equity from each Startup</th><th width="124">1.5%</th></tr></thead><tbody><tr><td>Equity Pool for Coaches</td><td>0.50%</td></tr><tr><td>Total Startups</td><td>7</td></tr><tr><td></td><td></td></tr><tr><td>Example: Coach Pool $value after liquidation event</td><td>$50,000</td></tr></tbody></table>

**Case 1: Full Coach Participation**

<table><thead><tr><th width="161.33333333333331">Coaches</th><th width="110">Credits</th><th width="126.66666666666669">Value</th></tr></thead><tbody><tr><td>Coach A</td><td>1</td><td>$7,143</td></tr><tr><td>Coach B</td><td>2</td><td>$14,286</td></tr><tr><td>Coach C</td><td>1</td><td>$7,143</td></tr><tr><td>Coach D</td><td>2</td><td>$14,286</td></tr><tr><td>Coach E</td><td>1</td><td>$7,143</td></tr><tr><td></td><td>7</td><td>$50,000</td></tr></tbody></table>

**Case 2: Full Coach Participation + Short add-on Coaches**

<table><thead><tr><th width="160.33333333333331">Coaches</th><th width="111">Credits</th><th width="131.66666666666669">Value</th></tr></thead><tbody><tr><td>Coach A</td><td>1</td><td>$5,000</td></tr><tr><td>Coach B</td><td>2</td><td>$10,000</td></tr><tr><td>Coach C</td><td>1</td><td>$5,000</td></tr><tr><td>Coach D</td><td>2</td><td>$10,000</td></tr><tr><td>Coach E</td><td>1</td><td>$10,000</td></tr><tr><td>Coach F</td><td>1</td><td>$5,000</td></tr><tr><td>Coach G</td><td>0.5</td><td>$2,500</td></tr><tr><td>Coach H</td><td>0.5</td><td>$2,500</td></tr><tr><td></td><td>10</td><td>$50,000</td></tr></tbody></table>

Note: This is just an illustration. Coach Pool value will continue with each startup liquidation event that happens in every stage.


# Coach Engagement Process

Foundership’s Coach Collective consists of incredible Founders & Leaders.

### How to Join CoachCollective?

Foundership's ability to bring in the right coach to engage with a startup is critical and a key element of the platform.

You can see our list of Coaches here:<https://foundershiphq.com/coaches>

Apply with your details on [Foundership SIGNAL](https://app.foundershiphq.com) and select your profile as a Coach. Team Foundership will reach out to discuss this. Existing Coaches will review your application & references and then vote to induct new Coaches to the CoachCollective.

### CoachCollective Governance&#x20;

CoachCollective Governance has 3 admins and 5 moderators to govern the community rules and engagement. The admins and moderators are selected based on Coach off-chain voting. The off-chain voting happens every calendar year or when most Coaches vote to choose a governance team.

### Roles & Responsibilities of a Coach

As a Coach, you don't have to participate in all of the following activities.

**1. Coach Selection**

Foundership receives new applications from prospective Coaches to join the CoachCollective. We run off-chain voting from existing Coaches to select the Coach for CoachCollective. Your participation in such voting activities regularly will build your karma points. You will earn a badge of honor or POAP.

**2. Project/Startup Vetting**

Foundership receives many Web3 teams/projects/startups applying to get help with funding. We vet these applications to ensure we choose great teams to connect with investors/ VCs/ Web3 funds. You can participate in such vetting activities. If the startup you vetted gets funded from Foundership Funding syndicated, you will earn a badge of honor or POAP

**3. Community Activities**

Foundership hosts several community evangelism activities such as Masterclasses and Twitter Spaces, Events, or Webinars.

**4. 0xCamp Coach**

Foundership hosts 0xCamp every 4 months to enable early-stage startups to apply. When you are engaged as a Coach for a Startup. Find details of the [Foundership Coach Reward Model.](/our-model/coach-collective#coaches-reward-model)&#x20;

#### Coach Engagement Scope

* Define Goals quarterly
* Bi-weekly discussion on progress and accountability
* Brainstorm the path ahead to solve tactical and strategic challenges
* Help navigate organization growth challenges
* Bring leadership thinking to enable you to scale your operations and teams
* Enable navigation of key decisions in the startup
* Investor connects
* Product Management Practices review and enable setup
* Product Engineering practices review & enable setup
* Sales practices review and enable setup
* Marketing practices review and enable setup
* Pitch review and feedback
* Enable identifying & defining key hiring for leadership roles
* Setting up the right Metrics Frameworks and enabling you to track them
* Assisting the Company in preparing plans, discussions, and formulation of strategy , marketing strategy, sales strategy, customer success strategy, partner strategy, networking strategy, etc.

### CoachCollective FAQs

**How many minimum hours do I need to commit?**\
You may choose which of the following activities you want to spare your time.

**0xCamp Coach**: We host 12 weeks of virtual masterclasses/sessions (IVL).  When you are engaged as a Coach for a project, you must commit at least 6 hours a month for the live coach call and over chat/live meetings/ phone calls. If participating/invited to join the 0xCamp Masterclass Sessions, you must spare 90 (masterclasses and Q\&A sessions). A maximum of 2 startups will be allotted per coach.

**Coach Selection for CoachCollectove**: We run a Coach voting activity once/twice a month if there are new Coach applications. This may take a maximum of 10 minutes.

**What is the commercial model for coaches?**

Find details of the [Foundership Coach Reward Model.](/our-model/coach-collective#coaches-reward-model)&#x20;

**How will my work/impact be measured?**

We will collect feedback & NPS every month to ensure complete transparency on the progress and impact creation.

* When NPS is less than 9 consistently, we discuss with the startup and coach to ensure we re-set with relevant coaches.&#x20;

**What are the don'ts for a Coach?**

See CoachCollective Community Rules.

### CoachCollective Community Rules

The following “Rules" are to keep a healthy, transparent & trustworthy CoachCollective community of Coaches.

1. Don't connect Foundership cohort teams/ projects/ startups at Foundership to VCs/ Angels/ Funds or others for funding discussions to avoid duplicity & tracking. Instead, the Foundership team will serve the cohort teams/ projects/ startups for their funding needs or intro to VCs/ Angels/  Funds or others for funding discussions.
2. Don't approach cohort teams/ projects/ startups at Foundership to offer /discuss/engage them in your company hiring/jobs.
3. Don't connect cohort teams/ projects/ startups at Foundership to other incubators/ accelerators/ institutions/advisors/coaches (except those in CoachCollective).
4. Don't disrespect cohort teams/projects/startups at Foundership. Treat fairly and positively.
5. Don’t be biased.
6. Disagreement sharing: In case a Coach has disagreements/grievances with a cohort team/ projects/ startups at Foundership or with Foundership or with CoachCollective, they need to share with CoachCollective first

### Coach Engagement Summary

Here is the summary of Activities, Time Needed, and Rewards for the Coach to participate in CoachCollective. As a Coach, you don't have to participate in the following activities. Instead, refer to reward details in 'Roles & Responsibilities of a Coach' in the above section.

| Activities           | Time Needed             | Rewards                                                                                                 |
| -------------------- | ----------------------- | ------------------------------------------------------------------------------------------------------- |
| Coach Selection      | 20 mins in a month      | Badge of honor or Appreciation                                                                          |
| 0xCamp Coach         | 6 hrs a month. 4 Months | Find details of the [Foundership Coach Reward Model.](/our-model/coach-collective#coaches-reward-model) |
| Community Activities | As per the activities   | Badge of honor or Appreciation                                                                          |

Apply with your details on [Foundership SIGNAL](https://app.foundershiphq.com) and select your profile as a Coach. Team Foundership will reach out to discuss this. Existing Coaches will review your application & references and then vote to induct new Coaches to the CoachCollective.


# Coach Disengagement Process

We intend to keep a transparent process to enable the healthy participation of Coaches. However, there may be cases where a Coach wants to disengage from CoachCollective or cannot participate in any activities to enable Foundership Cohort startups.&#x20;

**Inactive Participation**: If a Coach hasn't participated in any activities in one calendar year, they will be suggested to disengage from CoachCollective.

**Role Changes**: If a Coach has changed their roles, such as joining a Startup /Company that might conflict with CoachDAO Rules or intends to move on from CoachCollective.

**Community Rules**: In case a Coach has broken the Community Rules.

CoachCollective governance team will host the Coach Disengagement process as and when needed.


# Our Programs

Foundership is a **Global Emerging-Tech Accelerator for** early-stage Startups in Web3, AI, and more.

**We host global remote programs for early-stage Startups.**

0xCamp: A 3-month cohort program for MVP to Traction for pre-seed Web3 startups.

Gen AI Camp: A 3-month cohort program for MVP to Traction for pre-seed Gen AI startups.

LaunchCamp: A bespoke advisory program for pre-Series A Web3 startups looking for token launch and business development.

BuildCamp: A 4-week program for developers to solve problem statements or ideas as submitted by partnering Protocols & Platforms.

Foundership is headquartered in Singapore with a presence in Dubai and India.

Our website has more information on our programs along with details of our partners, coaches & investors <https://foundershiphq.com/>


# Our Uniqueness

Building emerging-tech startups is hard due to a lot of uncertainty regarding market demand, regulatory clarity, and even the fundamental viability of the technology. Unlike established markets where you can study past trends, emerging technologies lack a proven track record.

Our unique model of rewarding the community and coaches enables us to attract coaches, engage communities and provide tangible value to the ecosystem ensuring enough startups increase their odds of survival and success.

Contextual Acceleration

* Our Incubation and Acceleration programs are contextual for a Startup.
* Each Startup sets its goal and gets support from coaches, and Foundership enables everything the Startups need to achieve their goals.

CoachCollective & Reward System

* Our unique CoachCollective system engages Coaches collaboratively to maximize value for each cohort.
* Coaches earn dividends from the liquidation of the cohort Startup on an ongoing basis.

Partner Network

* We bring a high-value partner network for our startups to leverage global market access, value creation and business growth.


# Roadmap

<figure><img src="https://1475851936-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FXPgMwkBPcoIaLiKzaJLJ%2Fuploads%2FOhKKUiGZpu3HJyJRSkbG%2FFSHIP%20Roadmap%202023-10-14%20at%2011.30.08.png?alt=media&amp;token=756bf8f5-b25e-4428-bd73-328527a01b37" alt=""><figcaption></figcaption></figure>